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Top Reasons Why People Donate
It is by no means a simple task to get individuals to shell out money for no benefit in return. However, online fundraising and the speed at which it is growing has proved just the opposite. At Impact Guru, we have had so many individuals donate towards personal and non-personal causes that may not have anything to do with them. This shows that compassion, empathy, and community, are at the heart of all philanthropic endeavors.
It's, however, essential to note that charity is now not performed in the identical that it is used to. You'll find fewer philanthropists reducing big cheques to a single cause. With technology within the picture, it's much more nuanced now - and it's essential that nonprofits and all other crowdfunding India campaigners align with the mindset of right now's generation and their relationship with the charity.
In this article, we would like to debate some of the top reason why folks donate so as to apply certain strategies to your crowdfunding India campaign in an effort to draw donors towards your initiative.
The better good
As we discussed earlier, people immediately have a distinct relationship with social good. While they is probably not concerned in writing out big cheques, they absolutely need to be engaged in activities that will have an extended-term benefit for society. As an example, kids right this moment are much more mindful of the use of plastic bags, and lots of of them promote giving it up. This indicates that they care about being part of the bigger picture for doing social good. Nonprofits need to apply such a thought process to get individuals enthusiastic about their cause.
Competitions and incentives
Nonprofits should encourage an environment of competition to inspire millennials to donate. Tangible incentives equivalent to free samples, merchandise, invite to events and so on are helpful motivators. Another nice take away for a millennial can be acknowledged for his or her philanthropy by a shout out on social media.
Tax exemptions
Individuals always wish to find a way to reduce tax burden - and making donations to good causes is the noblest way to do it. Most NGOs and crowdfunding platforms supply their donors an opportunity to avail a tax exemption certificate under part 80G after they donate to a verified NGO. Whether they donate to a medical cause, for training, for the environment, or anything else, it is an incentive for them to combine charity with tax saving.
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